"However, is it Google’s place to act as judge, jury and executioner?" Fischer queried. It has also banned entities such as pay-day loan providers and rehab centres from advertising. In January, it introduced a way for users to mute ads they found annoyingly pervasive. Google has been working hard to clean up its user experience. "In blocking bad ad formats only, Chrome is prioritising consumer experience and forcing the industry to do the same (which should’ve been their motive all along)."Īfter all, if consumers have a better experience with online ads, the performance of those ads, and the relationship between consumers, brands and publishers should improve, Michael Lehman, vice-president of supply at native programmatic company, TripleLift, said. Those that have not been prioritising customer experience will be penalised by Google, and rightfully so, Daniel Meehan, chief executive and founder of mobile advertising agency, PadSquad agreed. The disruptive ad formats that Chrome will block are "cheap to create, and easy for bad actors to replicate while chasing clicks," Bill Jennings, chief executive at mobile video platform, Beachfront Media, pointed out. "Google is not trying to harm publishers, or their revenue." We are confident that collectively we can make a real difference, and rebuild consumer confidence in the digital ad ecosystem."ĭespite some grumbling from media owners about the process, the outcome will be a positive one for the industry – ads which focus on engagement rather than impressions and manipulatable metrics, Daniel Fisher, European managing director of content platform, Playbuzz, noted. This is a first significant step in what will be a long-term effort. Google's move will inf act stop the rise of industry ad-blocking by helping deliver a better experience, he continued. "We also call upon other industry partners to embrace the standards. From disruptive ad formats to concerns around data transparency, an increasing number of people have expressed frustration with the online ad experience," Stephan Loerke chief executive of the WFA, said. "Opinion polls and industry research tell us that consumers have become increasingly distrustful of the way digital advertising operates. The WFA, which is a co-founder of the Coalition for Better ads welcomes Google's decision to take charge. Sticky 580x400 ad that overlays content on the bottom of the screen.Sticky 970x250 ad that overlays content on the bottom of the screen.Autoplaying video ad with sound that’s hard to pause.Prestitial ad with three-second countdown. ![]() Prestitial large ad with three-second countdown.Autoplaying inline video ads with sound.In comparison, using the Acceptable Ads standard, Adblock Plus (and other ad blockers) block 51 different ad types, or 92.7% of those ads," the company's director of communications Ben Williams wrote in the post.Īd Block Plus’s test found that Google’s ad blocker stopped ads that were: "In total, the new CBA-endorsed ad skimmer will only block 16.4% of the ad types listed in its white paper. The extension does not record your browsing history, capture your passwords or bank account numbers, or secretly collect or change data you submit on a web form.An analysis by Ad Block Plus estimated that Chrome will block nine out of 55 of the types of ads the CBA has named bad ads. It's important to know that just because AdBlock can see everything on a web page, it doesn't mean it actually does anything with it. Change the data on the page by adding some HTML, CSS, and JavaScript code to the page to hide unblocked ads.This also means that AdBlock can see any forms you submit and your browsing history on that tab. See all the data on the page to find any unblocked ads among the other content.This also means that AdBlock knows the URL of every page you visit. ![]()
0 Comments
Leave a Reply. |
Details
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |